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Title : Another Frozen story, this one starting at George Mason University
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Another Frozen story, this one starting at George Mason University

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How Disney Turned 'Frozen' Into a Cash Cow

By BINYAMIN APPELBAUM

New York Times Magazine

A version of this article appears in print on November 23, 2014, on page MM18 of the Sunday Magazine with the headline: Cold, Hard Cash.

http://www.nytimes.com/2014/11/23/magazine/how-disney-turned-frozen-into-a-cash-cow.html